Mid-Campaign Crisis Recovery

The campaign was leading comfortably when a doctored audio clip began circulating through WhatsApp groups eleven days before polling.

The clip was convincing, spreading through closed groups where correction is hardest, and the campaign had no pre-cleared response process.

01

Verification first — the clip was independently analysed before any public statement.

02

Correction was distributed through the same closed-group channels where the claim was actually spreading, not only through press.

03

The candidate addressed it once, directly and briefly, then returned to the campaign agenda rather than continuing to engage.

• Forensic analysis and documented evidence pack within three hours.
• Formal platform reporting alongside public correction.
• A pre-planned positive activity sequence deployed to reclaim the agenda within 48 hours.

< 4 hrs

Time to Verified Response

The story was contained within the campaign week. Sentiment recovery figures are withheld pending client verification.

2 metrics are withheld on this case study pending client verification. We publish no figure that has not been confirmed by the client.

• Crisis Communication
• Misinformation Monitoring
• Social Media War Room