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PoliticalStrategy Warfare

Social Media War Room

See the narrative move and respond inside the hour.

A staffed monitoring and response operation covering all major platforms, running through the campaign period.

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Short answer

What is Social Media War Room?

A staffed monitoring and response operation covering all major platforms, running through the campaign period.

The Challenge

What usually goes wrong

Digital narratives form in hours. A campaign that reviews social media once a day finds out about a trending attack after it has been picked up by television, when responding is far more expensive.

Our Approach

How we run it

  1. 01

    Listening infrastructure

    Keyword, hashtag and account monitoring across platforms in campaign languages, including transliterated variants.

  2. 02

    Shift operations

    Staffed shifts covering active hours, with defined escalation thresholds and a named decision-maker per shift.

  3. 03

    Response library

    Pre-approved responses and assets for recurring attack lines, so replies go out in minutes.

  4. 04

    Surrogate coordination

    Briefing of genuine supporters and spokespersons — real people, identified as supporters, never fake accounts.

  5. 05

    Daily intelligence brief

    A written brief on narrative movement, opponent activity and emerging risks each morning.

Deliverables

  • Monitoring dashboard across platforms
  • Staffed shift roster
  • Pre-approved response asset library
  • Surrogate briefing programme
  • Daily digital intelligence brief

Tools & Data Sources

  • Social listening platforms
  • Trend detection
  • Response workflow
  • Sentiment tracking

Engagement Timeline

What happens, and when

  1. T-100

    Setup and calibration

  2. T-90

    Team training

  3. T-80 to T-2

    Full operation

    Handover and review

In Practice

Where this was deployed

Assembly 2021Anonymised

Mid-Campaign Crisis Recovery

Contained a viral fabricated clip in under four hours, then changed the subject.

< 4 hrs
Time to Verified Response

Mid-Campaign Crisis Recovery

The clip was convincing, spreading through closed groups where correction is hardest, and the campaign had no pre-cleared response process.

Read the full case study

FAQ

Questions we are asked

No, absolutely not. Our Code of Ethics prohibits fake accounts, bot networks and paid trolling without exception. All surrogate activity is by real, identified supporters.

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