How does this comply with the DPDP Act?

Consent is captured with stated purpose, retention is time-bound to the campaign, opt-out is honoured immediately, and where we process client-held data we do so as a data fiduciary under written client instruction.

WhatsApp & IVR Outreach

Direct, consented contact with voters on the channel they actually use.

Compliant WhatsApp broadcast and group architecture plus IVR and voice outreach, with consent and opt-out handled properly.

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Short answer

What is WhatsApp & IVR Outreach?

Compliant WhatsApp broadcast and group architecture plus IVR and voice outreach, with consent and opt-out handled properly.

The Challenge

What usually goes wrong

WhatsApp is the most influential political channel in India and the most frequently misused. Unconsented bulk messaging damages the candidate, breaches platform policy and increasingly attracts regulatory attention.

Our Approach

How we run it

Consent-first list building

Lists are built through opt-in at events, missed-call campaigns and digital sign-up, with consent recorded and auditable.

Group architecture

A structured hierarchy — booth, ward, constituency, worker — with defined admins and posting rules.

Content design for the channel

Short, forwardable, visual-first messages built for how the platform is actually used.

IVR and voice

Recorded candidate messages and survey calls, scheduled within permitted hours, with opt-out honoured.

Compliance discipline

Frequency caps, opt-out processing and silence-period shutdown enforced systematically.

Deliverables

Consented contact database with audit trail
Group hierarchy and admin protocol
Message content calendar
IVR script and call scheduling
Opt-out management system

Tools & Data Sources

WhatsApp Business API
IVR platform
Consent management system
Delivery reporting

Engagement Timeline

What happens, and when

T-150
Consent capture setup
T-150 to T-30
List building
T-90 to T-2
Active messaging
T-2
Silence shutdown
Handover and review

FAQ

Questions we are asked

No. We only message contacts who have opted in, and consent is recorded. Purchased voter phone databases are neither lawful nor effective, and we decline that work.