Featured
The Complete Election Strategy Playbook
A comprehensive guide to building a winning campaign from planning to victory, structured around the seven-phase war plan.
PDF · 2.4 MB · 14 Mar 2026Download
Playbooks& Toolkits
Practical, step-by-step material you can hand to a campaign team — plus the working templates we use in our own engagements.
Short answer
What are Political Strategy Warfare's playbooks?
The playbooks are operational toolkits — checklists, templates and process guides covering constituency diagnostics, field-team structure, message testing, war-room routines and compliance. They document how the firm actually runs the work, and are published so campaigns without a consultancy can still operate to a defined standard.
New
Booth Management Excellence Guide
A step-by-step framework for booth-level dominance — committee formation, worker roles, slip distribution and polling-day operations.
PDF · 1.6 MB · 18 May 2026Download
Social Media Campaigning Playbook
Digital strategies to influence, engage and mobilise voters — with the compliance guardrails that keep a campaign out of trouble.
PDF · 2.2 MB · 15 May 2026Download
Crisis Management in Elections
Handling attacks, controversies and emergencies effectively — the severity scale, the response window and the recovery sequence.
PDF · 1.4 MB · 12 May 2026Download
Templates
Working files, not marketing PDFs
The actual spreadsheets and formats our campaign teams use. Free with email registration.
Campaign Strategy Canvas
A one-page canvas for capturing target segments, core message, margin path and resource allocation.
XLSX
Media Monitoring Template
Daily coverage log with tone scoring and share-of-voice calculation across print, TV and digital.
XLSX
Voter Survey Questionnaire
A baseline constituency survey instrument with non-leading phrasing and standard demographic blocks.
DOCX
Manifesto Planning Template
Commitment tracker with deliverable, responsible authority, timeframe and costing columns.
XLSX
Booth Visit Tracking Sheet
Per-booth contact coverage tracker with target, actual and variance by week.
XLSX
Daily War Room Report
The standard daily reporting pack format used across our campaign engagements.
PPTX
Template downloads are delivered by email on request — use the form on any playbook page, or ask us directly.