By-Election 2020Anonymised
High-Stakes By-Election Victory
Compressed the full seven-phase plan into nineteen days without dropping the diagnostic.
- +9.6%
- Vote Share Increase
- 18,713
- Margin
- 100%
- Booth Coverage
Crisis Communication
Contain the story in hours, not weeks.
Rapid response infrastructure, pre-cleared holding statements, escalation protocol and reputation recovery.
Short answer
What is Crisis Communication?
Rapid response infrastructure, pre-cleared holding statements, escalation protocol and reputation recovery.
The Challenge
What usually goes wrong
The first six hours decide a crisis. Campaigns lose them to internal debate about whether to respond at all — and by the time a statement is agreed, the opponent’s framing has become the accepted account.
Our Approach
How we run it
- 01
Pre-crisis preparation
Likely crisis scenarios are identified from the vulnerability audit, with holding statements drafted and cleared in advance.
- 02
Detection
Monitoring across media and social platforms flags emerging stories while they are still small.
- 03
Assessment and decision
A defined severity scale determines who decides, who speaks and how fast — settled before the crisis, not during it.
- 04
Response execution
Coordinated response across statement, spokesperson, digital and surrogate networks within the same hour.
- 05
Recovery
A planned sequence of positive activity to restore the agenda once the immediate story is contained.
Deliverables
- Crisis scenario register
- Pre-cleared holding statement library
- Escalation protocol and contact tree
- 24/7 rapid response desk during campaign
- Post-crisis recovery plan
Tools & Data Sources
- Real-time monitoring and alerting
- Rapid response workflow
- Sentiment recovery tracking
Engagement Timeline
What happens, and when
T-120
Scenario preparation
T-100
Protocol training
Continuous
Active monitoring
Within 2 hours of detection
Response
Handover and review
In Practice
Where this was deployed
High-Stakes By-Election Victory
No time for a standard diagnostic, extreme media scrutiny, and an opponent with a fully built organisation already in the field for weeks.
Read the full case studyFAQ
Questions we are asked
No. Responding to a story with no traction amplifies it. The severity scale exists precisely to make that call quickly and consistently rather than emotionally.
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