Should every false claim be publicly corrected?

No. Correcting a claim with negligible reach often introduces it to a much larger audience. Triage decides the response, and sometimes the right response is documented silence.

Misinformation Monitoring

Q: Do you produce counter-misinformation?

No. We correct false claims with evidence. Our Code of Ethics prohibits creating or spreading misinformation under any circumstances, including in response to it.

Catch a false claim while it is still small enough to correct.

Detection, verification and counter-response for false claims, doctored media and coordinated attacks against the campaign.

Book a Strategy Call All Digital Warfare

Short answer

What is Misinformation Monitoring?

Detection, verification and counter-response for false claims, doctored media and coordinated attacks against the campaign.

The Challenge

What usually goes wrong

Fabricated quotes, edited clips and manufactured outrage now move faster than any press cycle. A false claim that runs unchallenged for a day becomes, for a substantial number of voters, simply a fact.

Our Approach

How we run it

Detection

Continuous monitoring for claims involving the candidate across platforms and in campaign languages.

Verification

Rapid internal verification before any response, because a hasty denial of something true is far worse than silence.

Severity triage

Reach, credibility and potential damage determine whether to correct publicly, report to the platform, or monitor without amplifying.

Counter-response

Factual correction with evidence, distributed through the channels where the claim is actually spreading.

Platform escalation

Formal reporting for policy-violating content, with documentation maintained for legal recourse where warranted.

Deliverables

Continuous monitoring and alerting
Verified claim register
Fact-correction asset production
Platform reporting and escalation
Evidence documentation for legal action

Tools & Data Sources

Claim detection monitoring
Reverse image and media verification
Platform reporting workflow

Engagement Timeline

What happens, and when

T-120
Baseline monitoring setup
Throughout
Continuous operation
Within 2 hours of verification
Response
Handover and review

In Practice

Where this was deployed

Assembly 2021Anonymised

Mid-Campaign Crisis Recovery

Contained a viral fabricated clip in under four hours, then changed the subject.

< 4 hrs
Time to Verified Response

Mid-Campaign Crisis Recovery

The clip was convincing, spreading through closed groups where correction is hardest, and the campaign had no pre-cleared response process.

Read the full case study

FAQ

Questions we are asked

No. We correct false claims with evidence. Our Code of Ethics prohibits creating or spreading misinformation under any circumstances, including in response to it.

What usually goes wrong

How we run it

Detection

Verification

Severity triage

Counter-response

Platform escalation

Deliverables

Tools & Data Sources

What happens, and when

Where this was deployed

Mid-Campaign Crisis Recovery

Mid-Campaign Crisis Recovery

Questions we are asked

Do you produce counter-misinformation?

Should every false claim be publicly corrected?

Services that pair with this