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PoliticalStrategy Warfare

Booth-Level Intelligence

Treat every booth as a seat of its own — because collectively, they are.

Granular per-booth intelligence: historical performance, local influencers, worker strength, issue profile and a specific target for polling day.

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Short answer

What is Booth-Level Intelligence?

Granular per-booth intelligence: historical performance, local influencers, worker strength, issue profile and a specific target for polling day.

The Challenge

What usually goes wrong

Constituency-level averages hide everything that matters. Two booths with identical demographics can behave completely differently because of a local dispute, a road that was never built, or one worker who stopped turning up.

Our Approach

How we run it

  1. 01

    Booth performance history

    Form 20 data rebuilt per booth across cycles, showing which booths are reliably ours, reliably theirs, and genuinely contested.

  2. 02

    Booth profile construction

    Each booth gets a profile: dominant communities, local issues, influencers, existing worker presence and access logistics.

  3. 03

    Gap identification

    Booths with no committee, no worker or historic underperformance are flagged as priority build targets.

  4. 04

    Target setting

    Every booth is assigned a numeric vote target derived from the constituency-level margin requirement.

  5. 05

    Live tracking

    Through the campaign, contact coverage and polling-day turnout are tracked against target per booth.

Deliverables

  • Per-booth intelligence profiles
  • Booth classification map (strong / swing / weak)
  • Committee and worker gap report
  • Booth-level vote targets
  • Polling-day tracking framework

Tools & Data Sources

  • ECI Form 20 datasets
  • Electoral roll parsing
  • Field verification protocol
  • Booth tracking dashboard

Engagement Timeline

What happens, and when

  1. Week 1–2

    Data build

  2. Week 2–4

    Field verification

  3. Week 5

    Profile and target handover

    Handover and review

In Practice

Where this was deployed

TN Assembly 2021Anonymised

Western Tamil Nadu Assembly Campaign

Concentrated the entire budget on 96 swing booths instead of the whole constituency.

+18.7%
Vote Share Increase
22,942
Margin
72/80
Seats Won

Western Tamil Nadu Assembly Campaign

The party machine had atrophied outside the urban core. Booth committees existed on paper in roughly a third of polling stations, and the previous campaign had spent heavily on visibility in areas that were already voting for it.

Read the full case study

FAQ

Questions we are asked

A standard Assembly constituency has roughly 250–350 booths and we profile all of them. Lok Sabha seats are handled segment by segment.

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