Urban Local Body 2022Anonymised
Municipal Corporation Election Campaign
Household-level targeting made viable by the small size of each ward.
- 46 / 60
- Wards Won
- 76%
- Strike Rate
- +14%
- Swing Voters
Constituency Diagnostic
A complete, evidence-backed read of the seat before a rupee is spent.
A structured audit of the constituency — demography, past results, factional map, issue salience and booth-level performance — delivered as a decision document.
Short answer
What is Constituency Diagnostic?
A structured audit of the constituency — demography, past results, factional map, issue salience and booth-level performance — delivered as a decision document.
The Challenge
What usually goes wrong
Most campaigns begin with a candidate’s instinct and a party worker’s anecdote. Both are real, both are partial. Resources get committed to visible areas rather than decisive ones, and the gap only becomes obvious on counting day, when it is too late to correct.
Our Approach
How we run it
- 01
Historical result decomposition
We rebuild the last three to four election cycles at booth level — turnout, vote share, swing, and the margin structure that produced each result — so patterns replace memory.
- 02
Demographic and social mapping
Caste, community, occupation, age and migration profiles are mapped to polling areas, giving a picture of who actually votes where rather than who lives where.
- 03
Ground reconnaissance
Field teams conduct structured interviews with local influencers, office bearers, traders, women’s groups and youth networks across sampled booths.
- 04
Issue salience testing
We test which issues voters rank first when forced to choose, separating what people complain about from what they vote on.
- 05
Opponent and factional read
Strength, organisational depth, likely alliances and internal fault lines for every serious contender, including rebels within your own party.
- 06
Decision document
Findings become a prioritised action set: where to campaign, what to say, whom to recruit, and which booths carry the seat.
Deliverables
- Booth-level historical performance model
- Social and demographic constituency map
- Issue salience ranking with segment cross-tabs
- Opponent strength and factional assessment
- Winnability assessment with margin scenarios
- Prioritised 90-day action plan
Tools & Data Sources
- ECI Form 20 booth-level results
- Electoral roll analysis
- Census and SECC datasets
- Structured field interview protocol
- Internal constituency-scoring model
Engagement Timeline
What happens, and when
Week 1
Scoping and data acquisition
Week 1–2
Historical modelling
Week 2–3
Field reconnaissance
Week 4
Analysis and synthesis
Week 4
Presentation and action plan
Handover and review
In Practice
Where this was deployed
Municipal Corporation Election Campaign
Sixty simultaneous micro-contests, each decided by a few hundred votes, with a compressed announcement-to-poll window and candidates of highly uneven quality.
Read the full case studyFAQ
Questions we are asked
Four weeks for a standard Assembly constituency. Lok Sabha seats, which contain multiple Assembly segments, typically take six to seven weeks.
Related
Services that pair with this
- Opinion Polling & SurveysBaseline, tracking and post-campaign surveys designed for Indian constituency realities — stratified sampling, trained enumerators and disclosed methodology.Learn more
- Voter SegmentationSegmentation of the electorate into actionable groups by persuadability, turnout propensity and issue priority — with a message and a channel for each.Learn more
- Opposition ResearchRigorous, public-record research on opponents and on your own candidate, so the campaign is never surprised by its own vulnerabilities.Learn more