Lok Sabha 2019Anonymised
South India Lok Sabha Campaign
Ran six Assembly segments as six separate campaigns under one narrative.
- +21.3%
- Vote Share Increase
- 145,672
- Margin
- 28/28
- Segments Won
War Room Setup
A single room where the campaign is actually run, not merely discussed.
Physical and digital war room design — team structure, data walls, monitoring, daily rhythm and escalation protocol.
Short answer
What is War Room Setup?
Physical and digital war room design — team structure, data walls, monitoring, daily rhythm and escalation protocol.
The Challenge
What usually goes wrong
Most campaign offices are crowded, reactive and organised around whoever shouts loudest. Without a war room, information arrives late, decisions are re-litigated daily, and nobody can say what the campaign’s position was last week.
Our Approach
How we run it
- 01
Structure and roles
Defined desks — intelligence, field, media, digital, rapid response — each with a named owner and a written remit.
- 02
Physical setup
Layout, constituency wall map, booth status board, media wall and secure document handling.
- 03
Digital infrastructure
Dashboards for booth coverage, media sentiment, event tracking and volunteer activity, on one screen.
- 04
Daily rhythm
A fixed morning briefing, midday field check and evening review, each with a standard agenda and a written output.
- 05
Escalation protocol
A written rule for what constitutes a crisis, who is woken, who speaks and how fast — agreed while everyone is calm.
Deliverables
- War room design and layout plan
- Role definitions and staffing plan
- Dashboard and monitoring setup
- Daily operating rhythm document
- Crisis escalation protocol
- On-site setup and team training
Tools & Data Sources
- Campaign dashboards
- Media monitoring feeds
- Booth tracking system
- Secure comms protocol
Engagement Timeline
What happens, and when
Week 1
Design and requirements
Week 2
Physical and digital build
Week 3
Team training
Ongoing
Live operation support
Handover and review
In Practice
Where this was deployed
South India Lok Sabha Campaign
A single constituency-wide campaign would have been wrong everywhere. The urban segments responded to governance and infrastructure framing; the rural segments to agrarian income and irrigation.
Read the full case studyFAQ
Questions we are asked
You need a single point of truth. For distributed teams we build the digital war room first and run a disciplined daily rhythm on top of it; a physical room is added closer to polling where feasible.
Related
Services that pair with this
- End-to-End Campaign ManagementFull-service campaign management — strategy, war room, field operations, communications and digital under a single command structure.Learn more
- Candidate Selection SupportEvidence-based candidate assessment for parties — winnability scoring, ground acceptability testing and risk screening across a slate of seats.Learn more
- Ground MobilisationDoor-to-door campaigns, padayatras, corner meetings and outreach events planned against booth targets and tracked to completion.Learn more