Western Tamil Nadu Assembly Campaign
Concentrated the entire budget on 96 swing booths instead of the whole constituency.
- +18.7%
- Vote Share Increase
- 22,942
- Margin
- 72/80
- Seats Won
Scored every aspirant against the seat rather than against the leadership.
A confidential candidate assessment programme across a full state slate ahead of ticket distribution.
Short answer
A confidential candidate assessment programme across a full state slate ahead of ticket distribution.
Starting position
A state party preparing ticket distribution across a full slate with multiple aspirants per seat and intense internal lobbying.
The challenge
Ticket decisions were being driven by proximity to leadership. Rebellion risk was unmeasured, and the party had no objective basis to refuse a well-connected but unwinnable aspirant.
Strategy deployed
Every seat classified by competitiveness so candidate requirements matched what the seat demanded.
Aspirants scored on recognition, acceptability, organisational strength and public record.
Ground acceptability tested by survey against named aspirants, including cross-community acceptability.
Slate reviewed as a whole for social balance and rebellion risk.
Execution highlights
Result
The party received an evidence base for ticket distribution. Adoption and outcome figures are confidential and are not published.
3 metrics are withheld on this case study pending client verification. We publish no figure that has not been confirmed by the client.
Services used
Concentrated the entire budget on 96 swing booths instead of the whole constituency.
Consolidated our vote rather than chasing the opponent’s — the only winning move in a three-way.
Started the re-election campaign three years early, inside the grievance register.