Social Listening
Continuous monitoring of online conversation about a campaign.
Short answer
What is Social Listening?
Social listening is the systematic monitoring of mentions, hashtags, keywords and accounts across social platforms, in all campaign languages including transliterated variants, to detect narrative movement in real time.
Definition
Social listening is the systematic monitoring of mentions, hashtags, keywords and accounts across social platforms, in all campaign languages including transliterated variants, to detect narrative movement in real time.
Why It Matters
Digital narratives form in hours. A campaign reviewing social media once daily learns about a trending attack after television has picked it up, when responding costs far more.
Example in Indian Elections
Listening infrastructure covering Tamil, transliterated Tamil and English is standard for a Tamil Nadu engagement; monitoring only English would miss most of the relevant conversation.
Related Terms
- AstroturfingFaking grassroots support through inauthentic accounts or paid activity.
- MisinformationFalse information circulating regardless of intent to deceive.
- Dark PostA targeted advertisement visible only to its intended audience.
- Opt-In ConsentAffirmative permission from a person before contacting them.
- Polling BoothThe individual polling station where a defined group of voters casts their votes.
- Form 20The statutory ECI document publishing booth-wise vote counts after a poll.