Opt-In Consent
Affirmative permission from a person before contacting them.
Short answer
What is Opt-In Consent?
Opt-in consent is affirmative, recorded permission given by an individual to receive communications, with a stated purpose and an accessible means of withdrawal.
Definition
Opt-in consent is affirmative, recorded permission given by an individual to receive communications, with a stated purpose and an accessible means of withdrawal.
Why It Matters
Unconsented bulk political messaging breaches platform policy, damages the candidate and, under the DPDP Act 2023, creates legal exposure. Consent must be recorded and auditable, not assumed.
Example in Indian Elections
Consented list building runs through missed-call campaigns, event sign-up and digital forms, each capturing purpose and timestamp, with opt-out honoured immediately on request.
Related Terms
- Social ListeningContinuous monitoring of online conversation about a campaign.
- AstroturfingFaking grassroots support through inauthentic accounts or paid activity.
- MisinformationFalse information circulating regardless of intent to deceive.
- Dark PostA targeted advertisement visible only to its intended audience.
- Polling BoothThe individual polling station where a defined group of voters casts their votes.
- Form 20The statutory ECI document publishing booth-wise vote counts after a poll.