Voter Psychology in India
A research review of what actually moves Indian voters — issue salience versus identity, the limits of caste arithmetic, and the behaviour of the persuadable middle.
About this resource
What it covers
A research review of what actually moves Indian voters — issue salience versus identity, the limits of caste arithmetic, and the behaviour of the persuadable middle.
- Stated preference versus revealed preference in Indian survey data
- Why single-variable segmentation underperforms
- Turnout propensity as the neglected variable
- Message resonance across urban and rural segments
- Implications for campaign resource allocation
Who it is for
Strategists, researchers, communication leads
Why we publish this free
Much of what makes a campaign work is method rather than secret knowledge, and an informed candidate is both a better client and a harder opponent for bad practice. We ask for an email so we can tell you when the material is updated — nothing more.