The Booth-Level Intelligence Framework
Why the constituency is the wrong unit of analysis, and a complete method for rebuilding electoral performance at polling-station level from public data.
About this resource
What it covers
Why the constituency is the wrong unit of analysis, and a complete method for rebuilding electoral performance at polling-station level from public data.
- Sourcing and parsing ECI Form 20 data
- Constructing a multi-cycle booth performance model
- Classifying booths into strong, swing and weak
- Deriving per-booth vote targets from the constituency margin requirement
- Common analytical errors and how to avoid them
Who it is for
Campaign managers, data analysts, party organisation secretaries
Why we publish this free
Much of what makes a campaign work is method rather than secret knowledge, and an informed candidate is both a better client and a harder opponent for bad practice. We ask for an email so we can tell you when the material is updated — nothing more.