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PoliticalStrategy Warfare

Influencer & Advocate Networks

Credible local voices carrying your message in their own words.

Identification, briefing and coordination of genuine local influencers, community voices and digital advocates — always disclosed.

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Short answer

What is Influencer & Advocate Networks?

Identification, briefing and coordination of genuine local influencers, community voices and digital advocates — always disclosed.

The Challenge

What usually goes wrong

Voters discount campaign messaging and trust people they already follow. But influencer activity that looks purchased is worse than none, and undisclosed paid political promotion is both a policy violation and a reputational liability.

Our Approach

How we run it

  1. 01

    Network mapping

    Identification of genuinely influential local voices — community leaders, regional creators, professional networks — by actual reach within target segments.

  2. 02

    Alignment assessment

    We approach only voices with genuine affinity for the candidate’s platform. Manufactured advocacy is transparent to audiences.

  3. 03

    Briefing not scripting

    Advocates receive facts and context and speak in their own voice; scripted uniformity is the fastest way to be identified as coordinated.

  4. 04

    Disclosure discipline

    Any paid or incentivised relationship is disclosed publicly, without exception.

  5. 05

    Coordination and measurement

    Activity is sequenced around campaign moments and measured on reach within target segments.

Deliverables

  • Influencer and advocate network map
  • Outreach and onboarding programme
  • Briefing packs and fact sheets
  • Disclosure compliance framework
  • Activity coordination calendar

Tools & Data Sources

  • Reach and audience analysis
  • Advocate CRM
  • Disclosure tracking

Engagement Timeline

What happens, and when

  1. T-120

    Network mapping

  2. T-100 to T-60

    Outreach

  3. T-60 to T-2

    Coordinated activity

    Handover and review

In Practice

Where this was deployed

Issue Based CampaignAnonymised

Farmers' Rights Movement Campaign

Turned diffuse anger into one addressable demand aimed at the authority that could grant it.

12+
Districts Covered
2.3M+
People Reached
85%
Positive Sentiment

Farmers' Rights Movement Campaign

Energy without structure. Multiple groups made overlapping and occasionally contradictory demands, which allowed the policy target to respond to none of them.

Read the full case study

FAQ

Questions we are asked

Always, and prominently. Undisclosed paid political promotion breaches platform policy and our Code of Ethics.

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